This is just like how John used the term “word of God” (logos tou theou). For a Hellenized Jew, logos was the principle thing that governed everything, from the universe to the intricate affairs in a man’s life. But according to the belief then, logos never related directly to man, but governed from afar. So when John said “And the word became flesh”, it probably shocked the readers. The very essence of God, the principle thing that governed everything came into the depths of our world and embraced us. We can’t fully appreciate this, because we don’t understand what terms meant to the original audience.

In England, what you refer to as chips, I refer to as fries. So in order to relate to you, I would have to use words in such a way that you’d understand what I mean….;) Hope this clears.